View profile #79: ICPs, social-to-X and more!

Hi! Another work week has come and gone! What was your proudest accomplishment this week? As I write

Startup Resources

September 22 · Issue #79 · View online
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Another work week has come and gone! What was your proudest accomplishment this week?
As I write this, it’s raining cats and dogs, and I don’t have high hopes for the weekend weather over here in “sunny” Iceland. It may be time for a short break to somewhere actually sunny. But first, there’s a newsletter to write!

Growth tip
Raise your prices to grow your revenue. This sounds like it’s easier said than done, but really it’s almost that simple. You may lose some of your current customers and will definitely lose some potential future customers, but you will be focusing your sales and marketing efforts on bigger fish, which typically provides more return.
Revue, the service I use to send out this newsletter, is really good and has built more and more value over the last couple of years. They just announced a price increase and they did this really elegantly. Here’s the closing paragraph in their announcement email:
We know that nobody likes price hikes and not everybody will agree with us. Since there’s nothing we hate more than unhappy users, we decided that ultimately it’s your choice. So if you disagree with the increase, please reply to this message and let us know why before October 1st and we will keep you on your current plan or whatever increase you do feel is acceptable.
How well done is that? Almost none of their customers will get really upset by the price hike when it’s framed like this, and since their pricing was very low and is still very fair after the increase, very few will request to stay on the old pricing.
Tool of the week | A free visual keyword research & content ideas tool
Social-feed-to-X tools
LiveWall | Social to "wall"
Taggbox | Social to website - Social feed to you name it: Facebook Workplace, wall, and website
Tools discovered recently
Send newsletters on Facebook Messenger
DesignEvo | Free Online Logo Maker
OBTrack for Tracking Email Opens in GMail
UNUBO - Your apps in one place
Articles for this week
A B2B Startup’s Guide to Creating an Ideal Customer Profile (ICP)
Buyer Persona Examples: How to Craft Insightful User Personas for Content Marketing
What I Learned Analyzing 13 Years of Basecamp Home Pages
How to Build Your Startup Without Hiring A Single Person
The Subtle Art Of Delegating Work
That's it for this issue
Thanks for reading! To start your weekend off right, here’s a music video that’s been viewed by 77 million people that you may not have seen.
I’ve been recommending Toptal for a long time, and now I’m putting my money where my mouth is and starting a project with them myself, a WordPress plug-in for CrankWheel. I thought about finding someone on Upwork, as I’ve done before for projects that are similarly separate from our core product, but decided to go with Toptal this time because I feel more confident they’ll find me the right talent right away to get the project done quickly, and I don’t have a lot of extra time to spend right now on anything going wrong. I’ll report back once the project is done.
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