I have a question for you to think about. I spent this week on vacation in sunny Barcelona with my spouse. It rained a couple of days, and something I noticed was that as soon as it was about to start raining, in any of the popular tourist destinations you would see folks pop up, selling cheap umbrellas for €5, that they probably bought off Aliexpress for under €1 each. Now, it would be hard to sell these while it’s dry, and once it’s started pouring it’s too late, but somehow they manage to hit that sweet spot where you can tell it’s about to rain, or it just started drizzling, and that’s when they probably make 90%+ of their sales. Which leads me to my question: What’s your “umbrella moment” for your business? The timing or circumstance where you can make a sale very easily?
Until next time!
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